XShield Tints
User Experience Design
Final Outcome
Overview
Design Focus
To create a user-centered website that builds trust, communicates value through transparency and visual credibility, and streamlines the path from discovery to booking through clear structure, responsive design, and accessible interactions
Our Particpant
XShield Tints is a Surrey, BC-based team specializing in precision window tinting for automotive, residential, and commercial clients.
Design Goals
What we want the website to achieve
- Build Trust Through Transparency
Create a sense of credibility and reliability for f irst-time and returning users.
- Provide easy access
Ensure users can reach the business quickly and conveniently
- Support decision-making
Help users understand services clearly and make confident choices
User Journey Map
Rationale of Design
- Build Trust Through Transparency
Showcasing technician experience, customer reviews, pricing, and real project outcomes builds credibility with users.
- Provide Easy Access
Quick-call features, clear navigation, and prominently displayed contact info make it easy for users to reach the business.
- Support Decision-Making
Detailed service descriptions, warranty info, and FAQs give users the confidence to choose the right service.
Business Benefits of the Design
- Increased Conversions
A streamlined booking flow and strong calls to action help convert more visitors into paying customers.
- Better Visibility
SEO-friendly structure and a news section improve search rankings and online discoverability.
- Reduced Support Workload
FAQs, transparent pricing, and service details reduce the number of repetitive customer inquiries.
- Improved Customer Retention
Clear post-service expectations and warranty communication help build long term relationships and repeat business.